Client Brief

EUROCRUISE is a recently founded company by one man with the dream of grow it in the period of 5 years, and become one of the top vacation sellers in the United States. Offering escorted tours, cruises, river cruises, resort, and active vacations through Europe.

Project Brief

The clients needs a website, logo and brand styling that can deliver their branding message across for a variety of markets. The website should look professional not like one man does all. Must generate booking leads through the site in different ways.


The client required that all the copy provided should be included.

Target Audience

The target audience is mostly senior citizens and people almost entering this category. With an age range of 55—75 years old. 63% being female and 37% male. A higher than average household income of $120k - $140k.

This demographic likes to feel represented when thinking about marketing. They like to see real people that are part of their demographic. They value authenticity, reliability, and tradition. They want adventure and accessibility at the same time. Their form of self-care is community and time with their loved ones. The social media platform they used the most was Facebook. They like to see customer reviews when looking online for products or services.