Client Brief
The client is Yale School of Art, founded in 1869, and located in New Heaven, Connecticut. They offer Master of Fine Art degrees in Graphic Design, painting/printmaking, photography, and sculpture. The program is a two-year course. They provide an educational context to talented and highly motivated artists and designers where they can examine their own talents and get the max of it while being involved in critical dialogues. The School not only focuses on the improvement of visual skills but also on the stimulation of creativity and imagination. The School of Art also offers an undergraduate art major for the students who are enrolled in Yale College.
Their main mission is to provide students with the intellectual principles and practical experience for diverse visual arts media within the context of liberal arts education. The Yale School of Art is experienced in training fine artists, being the first institution of higher learning to integrate studio-based education into its program. The client wants the page to be redesign, the main purpose of the webpage is to be a digital experiment in digital publishing where graduate students, faculty staff, and alumni can collaborate, adding new content and modifying pages.ed tours, cruises, river cruises, resort, and active vacations through Europe.
Project Brief
The project is to redesign and build the following pages for the Yale School of Art:
-Home page.
-About page.
-Apply to the school page.
-Publication page.
-Mission Statement page.
The design should work in desktop and mobile. The point of contact is Jeff Janelle. The duration of the project will be 6 weeks. The text and media content as images, videos, files have been provided by Yale School of Art. All the 7 points described in the below section should be solved.The success of the project will be measure on the increase of the website traffic and in the reduction of calls and emails received asking for information that it is already in the website.
Target Audience
The target market is mostly graduated students in the fields of visual arts, who are motivated and passionate. They are 50% female, 32 % male, and 18% non-binary, non-conforming, or transgender. Most of them are millennials and Gen Z, within an age range between 21-44 years old. 75% are unmarried and 25% are married. Their household income is greater than 150,000. They like adventures, challenges, and art, and they are very interested in their career growth. They value authenticity, collaboration, feedback, and critiques.The target audience is mostly senior citizens and people almost entering this category. With an age range of 55—75 years old. 63% being female and 37% male. A higher than average household income of $120k - $140k.
They are experienced in visual arts such as graphic design, photography, painting/ printmaking, and sculpture. Their favorite brands are Apple, Adobe, Wacom, Winsor & Newton, Canon, Nikon, and Sony. They are mostly tech-savvy.
Home Page:
- Summary of the school of art
- Quick links to other pages
- links of what is into the page
- Admission image with link
- Events
- Community Bulletin Board
- Calendars & Newsletters
About page:
- links to more information
- About of the school
- About of Fine Arts Degree
- Public Lectures and Exhibitions
Apply to the school Page:
- Brief description of the program
- Admission virtual visit registration invitation
- Fall 2025 application information
- Video of open house (should be updated)
-links to:
-Graduate Admission
- Tuition, Fees, & Financing your Education
-Graduate Study Areas
- Courses
- Brochures and Documentation
Publications Page:
-Links to page content
- All-school MFA Book Series
- Yale School of Art Commencement
- Email Publications
Mission Stament Page:
-Mission Statement
Problem 1: The publication page is to long.
Possible Solution: Rearrange elements and use interactive elements to save space.
Problem 2: Body Text is too small.
Possible solution: Increase body text size.
Problem 3: The background is too distracting.
Possible solution: Change Background.
Problem 4: The footer has little visibility.
Possible solution: Add background color to the footer.
Problem 5: Too many links on the homepage.
Possible solution: Rearrange information and only keep the needed ones.
Problem 6: Too much text in the homepage.
Possible solution: Eliminate redundant information.
Problem 7: Admission video is old.
Possible solution: Update or delete video.
Problem 8: Some links don’t like links
Possible solution: Improve visibility of links.
