About Project
Cheat Code is a nostalgic brand concept inspired by the vibrant energy of the 1980s golden age of roller rinks and dance clubs. Designed for young, trend-aware patrons ages 18–35, the project targets an audience that enjoys craft cocktails, social gaming, and spending hours immersed in an arcade environment. The visual identity embraces neon lighting, geometric iconography, and retro color palettes to authentically reflect this era.The goal of the project was to create a clean, refreshing, and contemporary take on classic arcade culture—using clever imagery and bold typography to provoke interest and attract customers. As a period piece, the branding stays strictly within 1980s design aesthetics, ensuring consistency across all touchpoints.
